I have learned A TON this year as I’ve gotten more into Instagram than I ever dreamed possible. I like social media, but I’ve never really been a slave to it. Until I became a ‘public figure’ account and I wanted to show up every. single. day. to build my followers and attract new readers for my book. I did all this work to publish it on my own, and I work in marketing: I should be able to get people to read by book. And I did for a while. My launch was successful and I sold or gave away way more copies than I ever thought possible. But now they’ve really slowed. And I realized I’ve been publishing all this great micro-content on Instagram, but it gets buried and my views per post can range from about 50-60 on average all the way up to 5 or 6 thousand on a really strong hashtag usage.
So I thought the website and blog would make a nice addition. And in order to hold myself accountable, I wanted to set a few goals for it:
- I will post at least once per week.
- I will figure out how to set up a mailing list.
- I will create additional content for the site.
- And at the end of 2020, if I have achieved these goals, I will continue to invest in growing my brand as a business, both with trainings and investments in book #2.
So, let’s go!